McDonald's

HONOUR YOUR APPETITE

CLIENT

McDonald's

FOCUS

CG and Film Production

DATE

Sept 2022

ABOUT

The Samurai and Ninja have arrived in Singapore! Bringing with them their signature burgers to the masses. Leave no room for regrets and honour your appetites with the Samurai & Ninja Burgers.

MADNESS

McDonald's Samurai Ninja Burgers are all-time favorites and we aim to create a teaser that would live up to their name. Partnering up with Semicolon, we wanted to go beyond the typical advert. With a meld of both CG and Film Production, we sought out to meet the hype by incorporating CG space into reality. With our expertise we brought the Samurai and Ninja into the real world which makes for a striking and unique experience.

METHOD

The application of both CG and Film allowed us to have our own spin on the work, giving us more creative flexibility. With the help of our team’s capabilities, we were able to achieve a balance where CG is integrated alongside real life characters. Through the use of practical effects that help sell impression CG and live-action interactions, to precise production pipeline that enhances the team's capabilities. Maya for modeling, Substance Painter for textures, NukeX for compositing, Houdini for VFX and Davinci Resolve for colour grading.

THE SAMURAI AND NINJA

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We created their design from scratch, molding their looks to fit their personality. Samurai's bold and passionate character shines through in his striking red and gold armor. While Ninja's mischivous traits are enchanced by the use of rope climbs and smoke bombs. Accompanied with robust voice lines makes them distinctly eye-catching.

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HONOUR YOUR APPETITE

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The slogan "Honour Your Appetite" expresses a calling for people to satisfy themselves, and we wanted to embed that same energy into the work. We reinforced scenes with compelling VFX and SFX that heightens their expressions. Making the teaser an action-packed introduction to catch the audience's attention.